As a user, you’re not likely to notice any huge differences, except maybe for the new Timeline Brand Pages, a related announcement. But there are some subtle changes that Facebook believes enable marketers to evolve their relationship with consumers beyond advertising and into “stories.” The following is a rundown of everything Facebook announced, in Q&A format.
What new ad products did Facebook announce?
Officially, there were five:
- Ads that appear in News Feeds
- Ads that run on the right-hand side of your homepage
- Ads within the News Feed on your mobile device
- Ads that appear when you log out
- Offers
But, unofficially, only the log-out ads and Offers are really new. The News Feed ads had been out since early January, the right-hand page ads have run since last year and the mobile ads had been reported on accurately by Bloomberg. Offers, which is actually free to advertiser, lets brands share discounts and promotions to their fans within Facebook.
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