What’s Going Viral at the Oscars and Beyond

Which Oscars nominees are lighting up Twitter? Where’s the groundswell forming on Facebook? Who’s the toast of the blogosphere? Check out our new mRank social buzz leaderboard to find out what’s most buzzed about at the Oscars right now, and keep checking back to see who’s going from toast-of-the-town to roast-of-the-town.

I’m happy to announce that we’re launching Mashable mRank today to help illuminate trends on the social web at the Oscars, and bring data journalism front-and-center to our readers. Think of mRank as an uber-social version of the golfer leaderboard on the PGA tour, but mRank tells you what’s buzzing (which topics) and where it’s trending (Twitter, Facebook or the blogosphere). It’s the kind of thing you can look at and instantly understand how the conversation on the social web is ebbing and flowing at any given instant, and then look back a little later, and see how things have changed. And, we’re proud to say, that mRank is presented by Samsung, as part of a year-long partnership.

Here are the key ingredients of mRank:

Data, data and more data: Our partner, PeopleBrowsr, eats the Twitter firehose for breakfast, then moves on to Facebook for lunch, with a dinner made up of the blogosphere. PeopleBrowsr knows data.
Then it’s our turn: At Mashable, we put on our swimsuits and dive headfirst into that data, identifying trends and tracking them on a myriad of topics.

Over the next year, we’ll release a series of other mRank leaderboards on topics that we’re passionate about, on subjects that we know are near and dear to you as well. So stay tuned for more.